In today's digital era, all sales methods have moved online, even though sellers and buyers do not meet face to face, customer satisfaction must still be considered, by improving the quality of service in certain applications when using e-commerce as a medium for selling a product. Consumer behavior has also changed from offline sales to online.
That way, there are still challenges selling online. Here are some challenges that online business owners may face:
High Customer Expectations
Customers want fast, personalized, and easy service, easily transferable price and product comparisons.
Fierce Competition
Large selection of similar products and services, emergence of innovative new competitors.
Changes in Consumer Behavior
Intense use of social media to share experiences, importance of reviews and testimonials from other customers, high interest in personalization.
Rapidly Evolving Technology
The need for rapid adaptation to new technologies, challenges in maintaining customer data security.
Despite the many challenges faced, there are strategies that can be done, namely:
Focus on Customer Experience
Personalize the shopping experience, ease of transactions, responsive and proactive customer service.
Build Strong Relationships
Effective communication through various channels, attractive loyalty programs, quick response to customer complaints and feedback.
Take Advantage of Technology
Use data to understand customer behavior, optimize websites and applications for a good user experience.
Great Friends, that's an explanation of the challenges that may be faced to maintain customer satisfaction in the digital era and an explanation of the strategies that can be done in facing challenges. Maintaining customer satisfaction is not easy, but it offers great opportunities. By focusing on customer experience, Sahabat Hebat's business can grow rapidly and build strong customer loyalty.
