What have you been doing all this year? This question is relevant to ask before the turn of the year. Economic conditions and social life during 2022 will be a turning point for MSME activities. Not only doing business through direct interaction, various innovations have also emerged in order to advance MSMEs in the current era.
This year is a transition to recovery from the Covid-19 pandemic which has had an unfavorable impact on MSMEs in the past few years. Very lucky, this year Indonesia also had several opportunities to hold international events. The latest, the most prestigious is being the presidency of the G20 forum, which simultaneously elevates the potential of the local economy to a larger scale.
Contrary to the above conditions, for some MSMEs, this year may also be a tough year. There are small businesses that are started that grow fast, not a few are struggling to stay afloat. Whether they are among these challenges or feel that 2022 has grown well, MSMEs need deeper reflection to see every opportunity and evaluation for an even better next year.
Efforts to reflect on activities and events throughout the year need to be supported and aligned with motivation to improve it in 2023. Next year will be a year that needs to be built optimistically, even though in some periods it will be dynamic. Yayasan Dharma Bhakti Astra summarizes various resolutions that MSMEs in Indonesia can and will do very well. This resolution also has the potential to be adapted and modified depending on the needs of MSMEs, here are 20 resolutions:
- Build a strong website and social media channels
- Socialize more widely with around the area
- Write blogs
- Maintaining the existence of MSMEs in the digital world
- Learn about SEO
- Wandering the globe to build connections
- Find a potential target audience for SMEs
- Increase marketing through social media
- Compile MSME database archives
- Improve MSME customer service
- Strengthen the trademark
- Have the backup plan
- Run an A/B plan test
- Be friendly with customers
- Have a graphic design that is able to capture the audience
- Stay up to date on social and marketing issues
- Explore the world of advertising on social media
- Sharpen copywriting and make it more meaningful
- Focus on the growth of MSMEs from an internal and external perspective
- Involved in various training/community
About training, in 2023, Yayasan Dharma Bhakti Astra will organize various trainings to increase the capacity of MSMEs to continue to grow. Information regarding the list of trainings for MSMEs in Jabodetabek area that will be held can be seen by uploading them on Instagram @ydba_astra, and if you are interested you can register your MSME through the link Bit.ly/PelatihanHO-YDBA2023. For MSMEs outside Jabodetabek area, you can contact to the nearest YDBA branch.