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06 October 2022 Articles

Negotiation Practice for Micro, Small, and Medium Enterprises

Credit: freepik.com/yanalya

Profit is one of the things that every business man desires. To achieve this, good skills are needed in managing a business, in product building, even relationships with customers. If  we try to define deeper about skills regarding relationships, it is specifically important for MSME to be skilled at negotiating.

Negotiation skills do not only occur in the context of product bargaining. Other things such as the position of cooperation, company values, even the marketing area are forms that can also be included in negotiation activity. It surely the negotiation orientation is always closely related to the MSME's objective to always grow big, although in some moments the negotiations are not always successful. It is necessary to pay attention to the strategy when carrying out this activity, it is an effort to prepare ourself when facing all forms of character and responses from the negotiating partners later.

Negotiations Can Be Asynchronus

The rapid development of communication modes allows negotiations to occur in a synchronous or asynchronous form. When facing asynchronous negotiations or for example through text messages, MSME team should have the ability to read text and context proficiently, and present ideas through writing. If they do not currently have these skills, MSME as individual and team can start by regularly reading books every day, as well as practicing context reading through social media. Practice will usually encourage a person to become more adaptive when encountering a similar context in the negotiation process later on.

Negotiation Is a Process

Agreements resulting from negotiations often cannot be obtained in a short time. It is very important not to rush to press negotiating partners to agree on negotiations, aka the need for patient character in this process. More than just a bargaining activity, MSME team also need to build strong relationships with negotiating partners, it will be better if the relationship is personal. Borrowing from Alo Liliweri's communication function theory, in carrying out interactions, a person can carry out various functions, including the functions of providing information, explaining, educating, and entertaining. To attract personal-professional relationships, MSME team can refer to the diversity of these functions.

It Is Very Complex

From Scielo, a journal research respondent stated that in the negotiation process, it is important to know how to approach people, what to say to them, how to treat them so that they can engage and be interested in the product. Seeing this statement, it is not surprising that the term "complex" is attached to this activity. Focusing on the purpose of the negotiation does not merely eliminate the meaning of thinking. This section is closely related to the negotiation preparation process, where it is important for everyone to have an open, empathetic, and full of options mindset. Differences in human character between negotiators and negotiating partners, as well as differences in their expectations when they meet, require MSME team to have various options when they are present in the negotiation process.

The good practice above seeks to make the negotiation process more leverage. If at this time readers from MSMEs do not have it, it is important to train it, from now on, because no one ever expected when an opportunity to build a wider business will come.

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