The dairy product industry has become an important part of the profitable business sector. Milk as the main raw material, has unlimited potential to produce various processed products that are liked by the public. This trend in the dairy product business has actually been receiving a lot of attention since a few years ago.
In 2017, launching from Republika.co.id, according to the Expert Staff of the Minister of Cooperatives and SMEs in the field of Inter-Institutional Relations, Abdul Kadir Damanik, that people who are starting to like dairy products can be an opportunity for dairy farmers, both in the small and medium business class. , to distribute their milk products to various companies that process them for production.
Then at this time, in an era that is increasingly concerned about environmental issues, sustainability is an important factor in the dairy product business. Developing dairy products that are environmentally friendly and reduce the negative impact on the environment will provide a competitive advantage. Consumers are increasingly choosing products that are sustainable and responsible.
However, the dairy product industry is also faced with challenges. Intense competition, fluctuations in the price of raw materials for milk, and changes in consumer preferences are some examples of challenges faced by entrepreneurs in this business. Developing strategies that are responsive to market changes and able to adapt quickly will help maintain competitiveness.
According to the Data and Information Center Milk Research Outlook by the Ministry of Agriculture, the opportunity for dairy products in Indonesia is wide open today because the market in Indonesia continues to stretch. Consumption or need for dairy products by the public is not expected to decrease, given the growing population and economy, the need for improvements in education with nutrition in milk, and nutritional awareness for lifestyle changes.
Therefore, this business opportunity is increasingly fast and will explore very profitable potential. In the following, several types of dairy product businesses are increasingly popular in Indonesia;
1. Processed Milk
This business involves processing milk into various processed products, such as milk smoothies, milk protein, milk nutrition or other types of processing such as pasteurized milk, UHT milk, sterile milk or flavored milk. These products are then sold to the market and it is possible to reach a wide range of consumers.
2. Cheese Products
This business involves the manufacture of raw milk. Types of cheese that can be produced include cheddar, mozzarella, parmesan, feta and many more. The cheese can then be sold to delicatessens, supermarkets or restaurants.
3. Yogurt Products
This business involves making various types of yogurt, such as plain yogurt, flavored yogurt, Greek yogurt, or probiotic yogurt. This product can be packaged in various sizes and flavors to meet consumer needs.
4. Ice Cream
This business involves the manufacture of products from milk, cream, sugar and other additives. Ice cream can be produced in a variety of flavors and textures, and can be sold in ice cream shops, ice cream parlors, or through distribution to shops and supermarkets.
5. Alternative Milk Processing
Apart from cow's milk products, there are also alternative dairy product businesses that use basic ingredients such as soy milk, almond milk, coconut milk or oat milk. These products include alternative milk, alternative yogurt, or alternative cheese.
6. Dairy Based Foods
This business involves the production of dietary supplements which contain milk as the main ingredient. For example, whey protein supplements, calcium supplements, or milk-based immune-boosting supplements. However, this business has a specially segmented market and needs further research.
In the end, it is important to conduct market research and understand consumer preferences before starting a dairy product business. This will assist in identifying the most promising opportunities and developing products according to market demand.
Reference
Novita Intan. Republika.co.id. 2017. The Dairy Processing Industry is a Source of Opportunities for Indonesian Breeders. Viewed June 23, 2023.
https://economy.republika.co.id/berita/economy/makro/17/09/01/ovkfpb359-industri-pengolahan-susu- Sumber-peluang-peternak-indonesia?
Agricultural Epublication Portal. 2016. Milk Outlook 2016.
http://epublikasi.setjen.pertanian.go.id/epublikasi/outlook/2016/Peternakan/OUTLOOK%20SUSU%202016/files/assets/common/downloads/OUTLOOK%20SUSU%202016.pdf
Erif Kemal Syarif, Bagus Harianto. 2011. Smart Book: Dairy Cattle Farming & Business. Balikpapan: PT AgroMedia Pustaka.
