Independence Day is a golden opportunity to hold various promotions to gain profit. Promotions on Independence Day aim to disseminate information about a product to potential consumers, get new consumers, increase sales and profits, and so on.
Here are some promotional strategies that Sahabat Hebat can apply on Independence Day to Sahabat Hebat's MSMEs.
Independence Day Discount
The amount of discount given can also be adjusted to the numbers that are closely associated with Independence Day such as 17, 8, 45, or 79. However, Sahabat Hebat does not have to stick to just one type of discount, Sahabat Hebat can also combine several discount amounts in one offer. For example, when purchasing two items, the second item will be subject to a discount of 45% or 79%.
Buy 4 Get 5
Usually Buy 1 Get 1, but Independence Day is a special day. Therefore, Sahabat Hebat can use this strategy to become Buy 4 Get 5. However, this strategy is most appropriate for use in the Culinary and Craft fields.
Birthday Promo
This birthday promo is very appropriate to be applied to the culinary business. So customers who have birthdays on Indonesian Independence Day or in August will have the opportunity to get big promos or discounts. Sahabat Hebat needs to remember, this promo must be announced several weeks before Independence Day, so that it has attracted the attention of the audience long before Independence Day.
Quiz with Voucher Prizes on Social Media
This strategy not only increases profits on sales but can also increase the branding of Sahabat Hebat's MSME business on Social Media. For example, Prospective Buyers will get Vouchers if they have followed Social Media, liked Infographic Voucher or discount posts, and so on. At least this is big enough to attract the interest of the audience to take the quiz and shop for Sahabat Hebat's MSME products with the vouchers they have.
Basically, taking advantage of big days like Independence Day is one form of effective promotional strategy to attract customers. Sahabat Hebat can apply some of the promotional strategies above or others that can increase profits in Sahabat Hebat's MSME business.
REFERENCE
https://www.mokapos.com/blog/strategi-promosi-yang-bisa-anda-terapkan-di-hari-kemerdekaan
